Everytime I bring up Ah Sam Cold Drink Stall with friends, their reaction is most probably “uh we’re at newton, can’t we just drink at muthu’s cold drink stall” *points at stall number 48 at newton food centre*. The name throws people off a bit, sounds like somewhere tiger aunties would roam, or maybe wher you’d order a milo dinosaur. So it’s a pretty cool idea for a bar name. Creative, tongue in cheek, kind of fun.
I think they have a very interesting concept going, and if they had invested a bit more in their appearance, ah sam could go a really long way, especially with hipsters. Currently the tables and stools are kind of restaurant style seating, very basic tables and chairs. But if they can maybe install those small tables with attached benches that you get in hawker centres, it would really highlight their whole local coffee shop drink stall concept. Maybe put those little table numbers on the tables too. This way the bar would be serious eye candy and instagram candy too.
Drinks are all classic cocktails. Which is cool because it’s an old world selection of drinks in a hip/hipster bar. They’ll come over and ask you what you want without even giving you a menu. When you ask for a menu they will say something so hipster and pretentious that I just LOLed. “We don’t have menus, but we have references.” Ok big boy. So they call their menus: references.
I pretty much know what I want, got my all time favourite cocktail Side Car. And a whisky sour. And switched things up a bit with a Paper Plane. They were all faultless but most remarkably their Sidecar is one of the best I’ve tasted in Singapore so it really is a must order, and a repeat order for me.
Will I go back…? I would if I’m craving a sidecar, god knows they make a mean one. They really got their drinks going for them. Ah Sam is one of those bars that have real substance. They keep you hooked not because of their gimmicks, but simply because the drinks are that good.
There is potential to grow if they make some tweaks to their design, which would attract hipsters and a bigger crowd of curious cats. And then rope them in further with their kick ass drinks.