Levi’s Go Forth Manifesto

I don’t know why I haven’t blogged about this sooner, but I guess I haven’t been blogging much at all. This Levi’s ad  (below) is hands down my favourite ad of the year.. It’s actually the latest installment in Levi’s ongoing Go Forth campaign which I find so rebellious and carefree. I love it.

To me, this isn’t just an ad. The main focus of the ad isn’t Levi’s jeans, it’s the huge white writings that span across two pages in magazines and half the pages. And the message resounds in your mind, you linger a while longer to appreciate the teenagers being young, wild and having fun. Suddenly you feel the fire inside you, but first, to a Levi’s store!

Sadly, a Levi’s store never excites me. Firstly, I’m not going anywhere near those ugly Curve ID jeans, *no offence* to anyone who bought them but what the hell did they do to the back pocket logo?? It’s fugly and the washes are all so bad and dated. I’m not sure about the fit because I never bothered to try them but my mom didn’t look that awesome in them…

The jeans they currently stock are all unworthy of such a rad campaign. I’m sorely disappointed that they’re not communicating internally because the product and the ads have such different objectives. While the ad is distinctly young and fun, the products are more suited for people like my mom *no offence* again.

Also, the stores, the people who work at the stores, and the people who are shopping at the stores contribute to the shopping/ buying levi’s experience and they all are less than exciting.

That said, amazing ad campaign. Very uplifting and inspiring.

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